Health foods are increasingly popular

Health has always been a selling point for fresh fruit and vegetables. In the coming years, the importance of communication on the health benefits of these products will increase.

Especially in North-Western Europe, products with specific healthful characteristics (superfoods), including berries (blueberry, açaï, cranberry, physalis), pomegranates and papaya, have become more popular. The continuation of this development has been confirmed by the fact that leading retailers have started to embrace these products. Despite their growing popularity, however, health foods remain specific to relatively wealthy consumer groups and specialised import companies.


From a Vietnamese perspective products such as dragon fruit and Pomelo will fit this category well.